Bridging brands, talent, and causes.

Building meaningful partnerships with influence and impact through strategic storytelling.

OUR VISION

In a world flooded with constant information, creative storytelling is the key to sharing what truly matters and building genuine connections.

At Ello, we bring together brands, culture, and influential voices to create meaningful narratives that resonate and endure.

E

Exclusivity with Belonging

We craft unique, carefully curated experiences that welcome and connect. Here, exclusivity doesn’t exclude — it draws people in, inspires them, and makes every client feel they are part of something extraordinary.

L

Lasting Bonds

We cultivate strong, meaningful relationships between our clients, their audiences, and their causes – always with empathy and purpose.

L

Living Narratives

We develop compelling storylines that capture each client’s essence, using a consistent and engaging voice that creates strategic impact.

O

Originality

We deliver authentic, innovative solutions that stay true to each client’s identity while setting them apart in a meaningful way.

WHAT WE DO

We specialize in global brand positioning, public relations, digital content, and strategic partnerships.

We create tailor-made projects that unite branding, culture, and reputation — connecting brands with relevant audiences through purpose and consistency.
01

Branding

We develop brand strategies focused on positioning, purpose, and authenticity.
From visual identity to institutional storytelling, we elevate brands to convey value and relevance in the world’s most discerning markets.

02

PR Strategy

We manage our clients’ reputations with intelligence, consistency, and long-term vision.
Through strategic public relations, we counsel brands, leaders, and initiatives that seek qualified visibility aligned with their essence.

03

Digital

We architect digital initiatives that strengthen a brand’s voice.
From social presence to editorial content, we design and deliver strategies that drive genuine engagement, positioning, and consistency across all platforms.

04

VIP Relations

With an unrivaled global circle of influence, we connect brands with the right people, in the right contexts.
Our relationship-driven projects involve celebrities, leaders, and opinion makers, with precise curation and activations aligned with the brand’s image and objectives.

05

Global Services

From market expansion to brand management across multiple territories, we act as strategic partners for brands operating—or aiming to operate—in the Americas.

CLIENTS AND
COLLABORATIONS

OUR TEAM

Paula Bezerra de Mello

Founder and CEO

Paula Bezerra de Mello grew up immersed in the international social circuit — an upbringing that shaped her cosmopolitan worldview and an instinctive ability to forge high-level strategic connections. Over the years, she has built a rare global network that transcends borders, linking influential figures across entertainment, culture, and the luxury market. As founder and CEO of Ello Agency, she channels these relationships into opportunities that are as meaningful as they are enduring.

Since the opening of Fasano Hotel Rio de Janeiro in 2007, where she is a shareholder and partner, Paula has overseen its public relations, helping cement its status as a global icon of luxury and lifestyle. She is also a columnist at Forbes Brasil, writing on culture, branding, luxury, and social impact.